CONSUMPTION OF DAIRY PRODUCTS OF NON-BOVINE ORIGIN IN SOUTHERN BRAZIL

Abstract

The production chains of non-cow's milk are growing in Brazil. The aim of this study was to identify the most consumed types of non-bovine dairy products and their origin (goat, sheep or buffalo), as well as to assess the characteristics of the consumer who purchase such products. The frequency of cow's milk and dairy products consumption was also verified. A survey-type research was carried out through the internet with 636 respondents. The most mentioned dairy product of non-bovine origin is cheese, followed by milk and yoghurt. The most mentioned species is goat, followed by buffalo and sheep. Consumers who are most likely to have already consumed these kinds of products are persons over 45 years of age, whose income is above three minimum wages and with an academic background. Daily consumers of cow's cheese seem to have already consumed dairy products from other species. The results obtained by this study may subsidize market decisions of non-cow's milk production chains.