PROJECT MANAGEMENT RESEARCH, DEVELOPMENT AND INNOVATION OF NEW DAIRY PRODUCTS

Abstract

The dairy industry has grown in Brazil clearly seen with organizations that have been modernized and increasingly seek to gain space, aiming to outperform the competition, maximize profits and win consumer confidence in a market where loyalty is increasingly difficult. Solid structures of Research, Development and Innovation (RD&I) are essential for the companies to remain proactive in the market and be the first to occupy niches still available on the market. This paper aims to identify whether such practices occur currently in Brazil and pose the processes of RD&I worked in major dairy industries of the country through interviews with the managers of these companies. The results were compared to the literature, allowing the study of the model to be more assertive for RD&I projects. This model has been tested throughout the work has been used to produce an ice cream milkbased lactose-free for a middle size company in the Zona da Mata of Minas Gerais state.